About
Boutique web design.
No agency markup.
Custom-coded sites, real SEO, and copy that sounds like you — not a template.
Pax Web Dev LLC
Thoughtful websites
built to compete.
I'm Paul — a web developer and creative technologist based in New York City. I started Pax Web Dev because small businesses deserve the kind of thoughtful, high-performance websites you'd expect from a larger agency.
Before Pax, I built digital experiences for major brands. That's still the bar: fast, intentional, and built to last.
- Custom-coded, never templated
- Direct collaboration with the founder
- Built for speed, clarity, and long-term ownership
How it works
From first call
to launch day.
- 01
Discovery Call
Free · 30 minutesWe talk through your business, goals, and what you actually need. No pitch deck, no pressure.
- 02
Proposal
Scope + pricingA clear proposal: scope, price, timeline. No line items you didn't ask for.
- 03
Work Agreement
We make it officialA simple agreement that protects both of us and gets things moving.
- 04
Homepage Direction
Brand identity + first roundThe homepage comes first — it sets the visual language for everything else. Typography, color, tone, layout, and overall direction are locked in before we build the rest.
- 05
Full Site Build
Everything in scopeWith the visual direction locked in, the rest comes together quickly. Services, about, contact, CMS, SEO structure — built out in full.
- 06
Revisions
Two rounds includedWe go through the site together and tighten what needs tightening. Copy, layout, spacing, color — this is where good becomes right.
- 07
Deployment
Launch dayI handle hosting, DNS, domain setup, and final deployment. You get a live site, not a to-do list.
- 08
Support
OngoingBug fixes, content updates, small improvements, all handled quickly after launch. The site stays useful as your business changes.
FAQ
Common questions.
On the outright plan, you own everything — the code, the repo, the domain, all of it. The monthly plan is designed to be a long-term partnership, not a lease. We retain the codebase. The monthly plan does not include a buyout option — if full ownership is important to you, the outright pricing is the right fit from the start.
Yes. We interview you about your business and write copy that sounds like you, not like a marketing agency. If you already have copy, we'll work with it and flag anything that needs tightening.
Most sites take 2-3 weeks from signed agreement to launch. Larger projects with CMS integration, multiple pages, or complex functionality can longer. You'll always know the timeline before we start — it's in the proposal.
That depends on the plan. On the outright plan ($3,000+), you own everything — the code, the repo, the content, the domain. On the monthly plan, we retain ownership of the codebase. Your content and domain are always yours.
The monthly plan covers hosting, bug fixes, small content updates, and ongoing SEO monitoring.
The monthly plan covers hosting, bug fixes, small content updates, and ongoing SEO monitoring. It's designed for businesses that want their site actively maintained rather than just launched and forgotten. You can also own the site outright from $3,000 and pay nothing ongoing.
Yes, as an add-on. We interview you about your business and write copy that sounds like you, not like a marketing agency. If you already have copy, we'll work with it and flag anything that needs tightening.
Bug fixes are always covered. For larger changes — new pages, redesigned sections, new features — we scope and price them as a small project. Most post-launch work is fast and inexpensive because we built the site cleanly the first time.
Yes. Most of our clients are remote. The discovery call, proposal, and revision reviews all happen over video or async. We've built sites for businesses in Indianapolis, New York, and beyond — location doesn't matter.