About
Boutique web design.
No agency markup.
Custom-coded sites, real SEO, and copy that sounds like you — not a template.
Meet the team
Co-Founder
Paul
Paul is a web developer and designer based in New York City. Before Pax, he built high-performance digital experiences for major brands across retail, sports, and fashion — shipping work where the craft disappeared into the experience. He builds on the belief that structure is where design lives — that a site reveals its quality in how it holds together.
Co-Founder
Max
Max is a developer and creative technologist. Before Pax, he led a visual engineering team at a large-scale email platform, delivering high-stakes builds for major brands. He’s highly collaborative and client-facing, known for making complex projects feel clear, fast-moving, and easy to work through.
Copywriter & Content Strategist
Katie
Katie is a copywriter with nearly a decade of experience crafting website and brand copy that feels human, earns trust, and inspires action. She has shaped messaging for brands ranging from scrappy startups to established consumer platforms, bringing a sharp strategic eye and a deep curiosity about what makes people click — literally and figuratively.
What you can expect working with us
- Custom-coded, never templated
- Direct collaboration with the people doing the work
- Built for speed, clarity, and long-term ownership
How it works
From first call
to launch day.
- 01
Discovery Call
Free · 30 minutesWe talk through your business, goals, and what you actually need. No pitch deck, no pressure.
- 02
Proposal
Scope + pricingA clear proposal: scope, price, timeline. No line items you didn't ask for.
- 03
Work Agreement
We make it officialA simple agreement that protects both of us and gets things moving.
- 04
Homepage Direction
Brand identity + first roundThe homepage comes first — it sets the visual language for everything else. Typography, color, tone, layout, and overall direction are locked in before we build the rest.
- 05
Full Site Build
Everything in scopeWith the visual direction locked in, the rest comes together quickly. Services, about, contact, CMS, SEO structure — built out in full.
- 06
Revisions
Two rounds includedWe go through the site together and tighten what needs tightening. Copy, layout, spacing, color — this is where good becomes great.
- 07
Deployment
Launch dayWe handle hosting, DNS, domain setup, and final deployment. You get a live site, not a to-do list.
- 08
Support
OngoingBug fixes, content updates, small improvements, all handled quickly after launch. The site stays useful as your business changes.
FAQ
Common questions.
On the outright plan, you own everything — the code, the repo, the domain, all of it. The monthly plan is designed to be a long-term partnership, not a lease. We retain the codebase. The monthly plan does not include a buyout option — if full ownership is important to you, the outright pricing is the right fit from the start.
Most sites take 2-3 weeks from signed agreement to launch. Larger projects with CMS integration, multiple pages, or complex functionality can longer. You'll always know the timeline before we start — it's in the proposal.
The monthly plan covers hosting, bug fixes, small content updates, and ongoing SEO monitoring.
Yes, as an add-on. We interview you about your business and write copy that sounds like you, not like a marketing agency. If you already have copy, we'll work with it and flag anything that needs tightening.
Bug fixes are always covered. For larger changes — new pages, redesigned sections, new features — we scope and price them as a small project. Most post-launch work is fast and inexpensive because we built the site cleanly the first time.
Yes. Most of our clients are remote. The discovery call, proposal, and revision reviews all happen over video or async. We've built sites for businesses in Indianapolis, New York, and beyond — location doesn't matter.